We have never claimed that choosing an influencer, or in this case a 50 under 40 nominee, was easy. But what we haven’t told you is that each year the selection process is getting progressively harder. Candidates seem to be better qualified with each passing year and the numbers of high-caliber men and women seem to increase exponentially as well. The number of applications we received this year was probably a record for us, each one highly credentialed.
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